Integration with Facebook / Meta Pixel

Effective lead tracking and optimization are crucial for businesses running online ad campaigns. By integrating Boei with Metapixel, you can seamlessly track and analyze leads generated from your ads, enabling you to refine your strategies for better results. This guide will walk you through the steps to connect Boei with Metapixel, ensuring you can maximize the value of your ad campaigns.

Step-by-Step Guide to Connect Boei with Metapixel

Step 1: Access Widget Settings

1. Log in to your Boei account.
2. Navigate to the Widget Settings:
   • Locate the settings option in your account dashboard.
   • Click on 'Widget Settings' to access the configuration options.

Step 2: Enable Facebook Pixel Integration

1. Go to Integrations:
   • Within the Widget Settings, find and select the 'Integrations' tab.
2. Turn on Facebook Pixel:
   • Look for the Facebook Pixel option.
   • Toggle the switch to enable the integration.

Step 3: Verify Default Conversion Event

• Once the Facebook Pixel is enabled, the integration starts working immediately.
• The default conversion event is named "Lead," which captures essential lead information like the channel name and type.

Setting Up Custom Conversion Events

If you wish to track different types of conversions for specific channels, you can set up custom conversion events. Here's how:

Step 1: Select the Specific Channel

1. Navigate to the Channel:
   • Go to the specific channel where you want to customize the conversion event.

Step 2: Configure Custom Conversion Event

1. Access More Options:
   • Click on 'More Options' within the channel settings.
2. Enable Custom Conversion Event:
   • Select 'Custom Conversion Event' and enable it.
3. Define the Event Name:
   • Enter the desired event name in the provided field.
   • This custom event will now be tracked for the specified channel in Metapixel.

Benefits of Integrating Boei with Metapixel

• Enhanced Lead Tracking: Gain insights into which ads are generating leads, allowing for data-driven marketing decisions.
• Customizable Tracking: Tailor conversion events to match your specific business needs and channels.
• Seamless Integration: The integration process is straightforward and requires no extensive technical knowledge, aligning with Boei’s vision of simplicity and efficiency.

By following these steps, you can effectively connect Boei with Metapixel, ensuring you capture and analyze leads efficiently. This integration empowers you to optimize your ad campaigns, ultimately driving better results for your business.