Create, edit, and move deals through your sales pipeline.
How to get there: Go to CRM → Deals in the left menu → click New Deal or click on an existing deal.
Create a deal directly in a specific stage:
If you use rows/swimlanes:
You can also create deals from:
These entry points use the linked contact’s or conversation’s business. To choose a different business before creating a deal, use the form on the Deals page.
If another system pushes deals into Boei (a booking platform, your own back office, an automation tool), it can attach extra details to each deal, such as a service type, a booking date, or a country. These show as small labels under Details on the deal page. They are set by the connected tool, so you cannot edit them in Boei. See the REST API if you want to set these up.
The tabs at the top of the Deals page split your board by outcome:
Closed tabs (Won / Lost / Abandoned) show a flat table instead of pipeline columns because the stage no longer matters once a deal is closed. Each row has a small reopen button (↺) that clears the outcome and moves the deal back to Open.
You can deep-link directly to a tab: /deals?tab=won, /deals?tab=lost, /deals?tab=abandoned, or /deals?tab=all. The base /deals URL always opens the Open tab.
Every deal has an activity timeline (tasks, calls, meetings, emails, deadlines, and system events like sent follow-ups). Add an activity from the deal detail page using the chip strip:
Each activity can have a title, description, and optional due date. Completing an activity keeps it in the timeline for history.
Long activity descriptions show a short preview. Click Show more to read the full message and Show less to collapse it. Imported Gmail messages include a source link when Boei can recognize the import header. The original saved message stays unchanged.
If you're migrating from another CRM and want to bring per-deal notes across, open the deal, click the ··· overflow menu, and choose Paste activities (JSON). Paste a JSON array of activities:
[
{ "type": "meeting", "title": "Discovery call", "description": "..." },
{ "type": "task", "title": "Send proposal" }
]
Each item needs type and title; description is optional. Due dates are ignored on paste (add them manually if needed). Maximum 100 activities per paste.
Set reminders to follow up on deals:
The AI follow-up (the automatic scheduled next-touch) is stored as a single "AI follow-up" activity on the deal. There's only ever one open AI follow-up per deal, so re-scheduling replaces the previous one. Setting the date to empty cancels it.
Deal cards show follow-up status:
Generate a personalized follow-up message using AI:
The channel is resolved from the deal's business. If no email channel is configured, an amber warning appears under the draft explaining Send and Schedule are disabled.
If you have multiple overdue deals, you can generate and send follow-ups in bulk. See Bulk Follow-ups for details.
The easiest way to update deal progress:
If you use rows/swimlanes:
A deal can belong to a business, or have no business. Use the Business field when creating a deal from the Deals page. If only one business is available, it is selected for you. If you select a contact that already has a business and have not chosen another business, the form selects the contact's business. If you switch contacts, the suggested business follows the new contact. If you remove the contact, the suggestion returns to the form's default. A business you have chosen yourself stays selected.
For a contact with a business, the create form does not offer No business, because new deals inherit the contact's business when no other business is provided. For a new contact or one without a business, you can leave the deal under No business.
To change an existing deal:
The change saves when you select a value. Only this deal moves. The contact and its other deals keep their business. The Business field on the detail page appears when you have more than one business. Available business choices also depend on your access to sites.
Note: Deleted deals cannot be recovered. Use Archive in the same menu if you want to hide a deal without losing it.
If you have subaccounts:
See Automations for Deals to set up a flow or stop future emails. Use AI Activities to review automatic actions across your deals.